Opening Ceremony Unveils Their Flagship New Tokyo Store
The new flagship store is Opening Ceremony’s first free-standing store in Japan, with 13,000-square-feet and four levels. The new store’s design has an open, airy feel with a glass facade and exposed ceiling beams typical of other stores in the neighborhood. Quirky display cases shaped like animals were brought over from the old store in Shibuya to furnish a zoologically themed floor.
‘The animal fixtures we feel are very signature [to] us, so we wanted to keep them here. They’re all kind of roaming together,” Leon said.
A cluster of mannequins sporting eyeballs greet shoppers at the entrance, with the store’s ground floor has an ample space dedicated to Kenzo, which is only logical as Leon and Lim act as creative directors for the brand.
Customers will also find a host of labels such as Acne, Proenza Schouler, Rodarte, Carven, Alexander Wang, Sophie Hulme and up-and-coming Asian brands like Japan’s G.V.G.V. and South Korea’s Fleamadonna. The new Tokyo store also carries a bevy of exclusive merchandise, including a line of lingerie designed by model and actress Kiko Mizuhara, Yoko Ono’s provocative men’s collection and a special range of colorful Adidas apparel and sneakers.
Chloë Sevigny made her first visit to Japan in about a decade to help celebrate Opening Ceremony’s new flagship store, and to showcase her new fall collection exclusive to the retailer. Other notable attendees included model actress Kiko Mizuhara as well as Hello Kitty bedecked in a kimono.
“When they opened the door, I started cheering. I’m like, I’m more excited than anybody else in here,” Sevigny said, adding that she was planning to engage in a bit of vintage shopping in the capital and head out to the countryside to check out the hot springs.